Now that summer is in full swing, many dogs are experiencing dry skin and excessive itchiness. I know that my dog, "Forbes," certainly has been! Of course, the first thing you'll want to rule out is fleas. But barring fleas, I've found that the best way to alleviate itching is to:

Splash approximately 2 Tablespoons of either vegetable oil or canola oil in your dog's food.
The additional fat will give your dog's coat a soft, shiny look and will help alleviate dry skin and itching.
You can also try an over-the-counter product you can get at most pet stores called, "Lipiderm," which works pretty much the same, but costs a bit more.
Something else you might try: One of my newsletter subscribers writes, "Best thing for itchy skin is lemons. Slice a couple of lemons in a litre of water and boil it. Let it cool down for a day then you can spray it on. Works wonders and is cheap."

To read more of my dog training ramblings, read about my book (click below):
Secrets of a Professional Dog Trainer!